This year, Garrison Brothers is teaming up with Cocktail Courier and Texas Monthly to provide a one-of-a-kind Bourbon Brawl experience and crown the 2021 Bourbon Brawl Bartender of the Year. You’ll be tasked with crafting your most spectacular cocktail, built around Garrison Brothers award-winning bourbon whiskey. With dozens of candidates slingin’ syrups and working their mixology magic, this fast-paced competition will put even the most skilled cocktail curators to the test.
This year’s competition is nationwide with a focus on the following eight (8) markets: Oakland, Orange County, Chicago, New York, Tampa, Houston, Dallas/Ft. Worth and Austin/San Antonio. Bartenders from outside of these areas are welcome to join in on the action, but you’ll be responsible for travel if you make it to the semi-finals!
Each cocktail will be judged on the following traits that are central to the ideals of the Garrison Brothers family:
To enter the competition, submit your unique cocktail recipes via ShakeStir by June 11th, 2021 at 11:59pm CST. Contestants must have a ShakeStir profile (and the profile must indicate U.S. residency) in order to participate. Creating a profile is simple and can be done HERE. Five (5) contestants per market will be selected to participate in the semi-finals.
Semi-finalists will prepare and present their bourbon cocktails to an influencer and/or mixology expert within their market on the date(s) listed below (locations and times TBD). Semi-finalists must attend the event within their market to be eligible for the finals. One (1) semi-finalist per market will advance to the finals.
Finalists from each market will be flown into Austin, TX to participate in the pre-recording of The Finals. The pre-recording will be held on Tuesday, July 20th, 2021. Travel and accommodations will be provided for two (2) nights at the East Austin Hotel (1108 E 6th St, Austin, TX 78702) on July 19th, 2021 and July 20th, 2021. Finalists will show off their cocktails and share their stories in front of a live panel of judges. The Finals will then air on July 29th, 2021 at 7:30 PM CST, with viewers getting a chance to cast their vote along with the judges for their favorite cocktail. The bartender with the highest overall score will win the title of “2021 Bourbon Brawl Bartender of the Year”. The winner will be announced LIVE at the end of the finale and receive the grand prize of $10,000, a barrel of their own bourbon (for personal consumption only) and be made available as a cocktail kit via Cocktail Courier! Prizing is provided by Good Bourbon for a Good Cause 501(c)(3).
To learn more about the Garrison Brothers Bourbon Brawl competition including the complete list of rules, visit our page on Texas Monthly.