This September ain’t just Bourbon Heritage Month, we’re kicking off the first-ever Hye Fashioned Takeover, a month-long activation taking place across the nation and it will be supporting a long-standing passion and tradition at Garrison Brothers, taking care of veterans and their families! Participating bars and restaurants will be putting their own new and exciting twists on one of the most iconic cocktails in the world, the Old Fashioned.

RAISING A GLASS AND RAISING FUNDS TO GIVE BACK

As you embark on a Hye Fashioned journey, don’t forget to share your experience on Instagram or Facebook. With every post, you become part of something greater! Garrison Brothers will make a donation of $2 for every post to Boot Campaign to support their life-changing programs for veterans and military families. Follow the 3 quick steps below to share your #hyefashioned experience at participating locations:

1️⃣ Take a picture of your Hye Fashioned Cocktail (Hell, take a few)
2️⃣ Tag and follow @garrisonbros and @bootcampaign
3️⃣ Use the hashtag #hyefashioned to showcase your love for this iconic cocktail and help raise money for Boot Campaign

That’s all we need from you BUT, there is more! Every post counts as an entry for a chance to win a unique Garrison Brothers prize package. This one-of-a-kind prize package will include a custom engraved barrel stave, four Garrison Brothers Glencairn glasses, an embroidered Garrison Brothers apron and a $50 gift card from Boot Campaign to be used on Shop.BootCampaign.org. 10 winners who post the most during the month of September on Instagram and Facebook collectively will be selected at the conclusion of the program.

*Please make sure your account or the account you post from is public so that we can keep track of donations.

Click “Learn More” below to find participating locations near you!

This Cowboy had a long ride to get here! 

We’re gearing up at the ranch for the 9th release of our coveted Cowboy Bourbon! This year we filled just 9,600 bottles with the 140.9 proof uncut, unfiltered, authentic bourbon whiskey. Despite that high proof, this bourbon greets you with an alluring bourbon perfume and the initial heat reveals an array of flavors – warm plums, rhubarb, cocoa powder and cherry, balanced by the earthiness of roasted pecans and a touch of white chocolate and clove honey.

To try out the newest bottle of the Nectar Of The Gods yourself, join us bright and early at 8AM on September 23rd for this year’s release of our iconic Cowboy Bourbon. Bottles will be $249.99 (or around $273 with tax), and will be limited to just one per person over the age of 21. If you’re unable to make it to the ranch, we will also be having a retail release in the weeks following this event, so keep an eye out at your favorite local retailer!

After you’ve snagged your bottle of Cowboy, make sure to stick around for delicious food and beverage offerings from the Whiskey Shack, and early opening at the gift shop!

As with our other releases this year, we respectfully ask that no guests camp overnight in their cars and that no guests try to jump the line up Hye-Albert Rd. in helicopters. As much as we’d love to party with y’all through the night, having that many bourbon fans at once can be a bit too much for little old Hye-Albert Road to handle.

We’ll see y’all at the ranch at 8AM CDT on September 23rd. Salud!

Join Garrison Brothers Co-Founder and Queen Bee, Nancy Garrison, Master Distiller, Donnis Todd, and Boot Campaign’s Vice President of Partnerships & Communications – Lindsey Lott, for a Hye Fashioned Takeover Happy Hour at Taverna in Downtown Austin, Texas. 

The Hye Fashioned Takeover will be supporting a long-standing passion and tradition at Garrison Brothers, taking care of veterans and their families through our partnership with Boot Campaign to help support their life-changing programs for veterans and military families.

The Featured Old Fashioned:

Italian Old Fashioned

Garrison Brothers Small Batch Bourbon, Amaro Montenegro, Sugar & Angostura Bitters

1️⃣ Take a picture of your Hye Fashioned Cocktail (Hell, take a few)

2️⃣ Tag and follow @garrisonbros and @bootcampaign on Instagram and/or Facebook

3️⃣ Use the hashtag #hyefashioned to showcase your love for this iconic cocktail and help raise money for Boot Campaign

With every post, you become part of something greater as Garrison Brothers will make a donation of $2 to Boot Campaign!

Join our Founder and Quarterback, Dan Garrison at Templeton’s Tavern for an immersive bourbon-pairing dinner complete with five carefully curated dishes that each pair perfectly with our award-winning bourbon. Dan Garrison can tell you all there is to know about Garrison Brothers Distillery while also showing you the proper way to nose and taste bourbon. Take a look at the mouthwatering menu below! 

Menu:

BONE-IN RIBEYE ROAST

Served on the rock, with veal stock and a fig reduction, arugula, and pistachio pesto, and romesco

DAUPHINOISE POTATOES

Gratin potatoes with gruyere cheese, garlic, and thyme

CHESTNUT MUSHROOM RAGU

Made with Wild Texas Chestnuts

FRIED BRUSSELS

Made with Texas Iberico Ham and served with Hollandaise

TEXAS VOLCANO CAKE

Miniature chocolate cakes with soft cream and a melted chocolate center