Garrison Brothers Distillery Launches OPERATION CRUSH COVID-19

Fundraiser Aims to Raise $2 Million to Aid Team Rubicon First Responders and Service Industry Families

AUSTIN, TEXAS  (April 2, 2020) — Garrison Brothers Distillery, the first legal whiskey distillery in Texas, has launched Operation Crush COVID-19, a fundraising campaign to help American communities recover and rebuild. The campaign, launched in partnership with Good Bourbon for a Good Cause, the distillery’s 501(c)3 public charity, aims to raise more than $2 million dollars for veteran-led disaster response organization Team Rubicon, which is currently serving in communities across the country, leading efforts to combat the coronavirus pandemic. Good Bourbon for a Good Cause will also be naming a secondary beneficiary that is helping with the immediate needs of hospitality industry professionals and their families.

“Good bourbon can change the world. We hope to inspire those who can to join us in our fundraising efforts to help communities and families rebuild and cope during this devastating pandemic,” said Dan Garrison, founder and proprietor of Garrison Brothers Distillery. “Our team is proud to be partnering again with Team Rubicon to help with relief efforts in all 50 states as well as fundraise to immediately help the hospitality industry.”

Until recently, Garrison Brothers had planned to release Laguna Madre, a special project over 10 years in the making, later this summer through traditional liquor retail channels. But the retailers Garrison interviewed liked this idea better. Laguna Madre is the oldest bourbon Garrison Brothers has made to date — an eight-year-old, top-shelf release named after the beautiful blue waters along Texas’ Gulf Coast. The ultra-premium bourbon was aged in new white American oak barrels for four years and aged secondarily for four more years in Limousin oak from France, which is prized for its vanilla content. Limousin oak wood imparts spirits with distinct flavors of vanilla, sweet candy, cacao, and thick, white chocolate that an experienced bourbon drinker won’t ever forget.

The original plan was to release just over 2,000 bottles to the distillery’s original supporters, then to close friends, then to bars and restaurants who have always championed the brand. But in light of COVID-19, Garrison and his team have pivoted. Laguna Madre will now be available only to donors who contribute $1,000 or more to Good Bourbon for a Good Cause in partnership with Team Rubicon, a global disaster response organization (composed primarily of military veterans and first responders) who are deploying teams to areas heavily affected by the COVID-19 crisis. For more information about Team Rubicon’s ongoing pandemic relief efforts, visit http://teamrubiconusa.org/neighbors/.

“At Team Rubicon, we know we’re only as strong as our volunteers, partners and donors, as we fight this invisible war on COVID-19, we must all work together,” stated Jake Wood, co-founder and CEO of Team Rubicon. “During this unprecedented time, we are entirely grateful to have Garrison Brothers Distillery and its customers by our side, supporting our efforts in response to this deadly virus. This generous donation will help us continue to prepare, respond and aid community recovery efforts across the country.”

The first 2,004 people to contribute $1,000 or more will receive a bottle of Laguna Madre. Everyone is invited and encouraged to donate whatever they can. “If you donate $100, you will forever have our respect and you can choose to take home any clothing item from our gift shop for free,” adds Rob Cordes, marketing director at Garrison Brothers Distillery.  “If you donate $500, we’ll reserve one bottle of Boot Flask (375ml) and one bottle of Honey Dew (750ml) for you.”

“When these bottles are gone, they’re gone forever. We’ll make more, but it may take years,” says Garrison.

There will be 4,008 bottles of Boot Flask, 4,008 bottles of Honey Dew, and 2,004 bottles of Laguna Madre available.

For more information and to make a donation, go to http://operationcrushcovid19.org

 

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ABOUT GARRISON BROTHERS DISTILLERY

Garrison Brothers Distillery is a small farm and ranch located in the beautiful Texas Hill Country that authentically produces straight bourbon whiskey and only straight bourbon whiskey. Garrison Brothers introduced the first bourbon whiskey legally made in Texas in 2010 and has since developed a rabid fan base. They currently have a waitlist of more than 17,000 people hoping to land a spot on bottling days, and their Cowboy Bourbon™ normally sells out within hours of its release. Garrison Brothers is the first legal bourbon distillery in Texas history and is one of the first distilleries in America outside of Kentucky to produce authentic, handmade bourbon whiskey. The business was founded in 2006, though rumor has it they may have started production a little earlier.

Every expression of Garrison Brothers bourbon is made from a sweet mash bill and barrel-aged in the intense Texas climate. The extreme heat creates multiple aging seasons in a year, resulting in a darker, richer, and fuller bourbon; bolder than almost any other bourbon on the market.

At the San Francisco World Spirits Competition in 2020, the Garrison Brothers team was awarded a double gold medal for its Balmorhea Double-Barreled Bourbon, a silver medal for its Single Barrel Bourbon, and a bronze medal for its Small Batch Bourbon. Jim Murray’s Whisky Bible named Garrison Brothers Cowboy Bourbon™ “American Micro Whisky of the Year” in 2014 and again in 2017. The Whisky Bible also awarded the same distinction to Balmorhea Double-Barreled Bourbon in 2019 and 2020. Garrison Brothers was voted Best Craft Whiskey Distillery in America by readers of USA Today in 2017.

Garrison Brothers is a proud and active member of the communities of Blanco, Fredericksburg, Hye, Johnson City, and Stonewall. The distillery and its barrel barns are open to the public for tours in Hye, Texas. Anyone interested in learning more about Garrison Brothers Bourbon or in taking a tour of the distillery should visit garrisonbros.com or follow @garrisonbros on Facebook, Twitter, and Instagram.

ABOUT TEAM RUBICON

Team Rubicon serves communities by mobilizing veterans to continue their service, leveraging their skills and experience to help people prepare, respond, and recover from disasters and humanitarian crises. Built to serve, Team Rubicon has launched the nationwide #NeighborsHelpingNeighbors initiative in response to the COVID-19 outbreak, providing assistance such as delivery service for food-insecure populations, coordination and logistics support for those in temporary quarantine, as well as individual volunteers inspired by action to help their neighbors leveraging the safety guidance. To date during the COVID-19 pandemic, Team Rubicon has helped local, state and federal partners deliver food, water and shelter; run testing sites; staff call centers; and transport cruise ship passengers who have completed their mandatory quarantine at home. https://teamrubiconusa.org/

ABOUT GOOD BOURBON FOR A GOOD CAUSE

In association with the distilled spirits community, GOOD BOURBON FOR A GOOD CAUSE is the beneficiary of marketing and promotional events conducted for philanthropic purposes. Funds of GOOD BOURBON FOR A GOOD CAUSE are distributed to charitable organizations in Blanco and Gillespie counties of Texas and also to charitable organizations that serve current and former American military personnel nationwide. The types of charitable causes that are supported include, but are not limited to:

  • Organizations that help current or former American military veterans and their families
  • Organizations that help former American military personnel get back to leading a rewarding life
  • Organizations that help American veterans recover from debilitating medical, mental health or psychological challenges
  • Organizations dedicated to conserving and preserving nature, wildlife, green spaces, or historical landmarks and historical sites.
  • Other charitable organizations that the board of directors determine to be within the intent and spirit of the formation of this corporation.

To date, the nonprofit organization has raised and contributed close to $200,000.

MEDIA CONTACTS     

Bryan Gonzales | 512-797-8579 | bryan@giantnoise.com | garrisonbros@giantnoise.com

Diana Bianchini | 310-288-0077 diana@dimodapr.com | garrisonbros@dimodapr.com

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