september 2023

sepAll DaysepHye Fashioned Takeover 2023

Event Details

This September ain’t just Bourbon Heritage Month, we’re kicking off the first-ever Hye Fashioned Takeover, a month-long activation taking place across the nation and it will be supporting a long-standing passion and tradition at Garrison Brothers, taking care of veterans and their families! Participating bars and restaurants will be putting their own new and exciting twists on one of the most iconic cocktails in the world, the Old Fashioned.


As you embark on a Hye Fashioned journey, don’t forget to share your experience on Instagram or Facebook. With every post, you become part of something greater! Garrison Brothers will make a donation of $2 for every post to Boot Campaign to support their life-changing programs for veterans and military families. Follow the 3 quick steps below to share your #hyefashioned experience at participating locations:

1️⃣ Take a picture of your Hye Fashioned Cocktail (Hell, take a few)
2️⃣ Tag and follow @garrisonbros and @bootcampaign
3️⃣ Use the hashtag #hyefashioned to showcase your love for this iconic cocktail and help raise money for Boot Campaign

That’s all we need from you BUT, there is more! Every post counts as an entry for a chance to win a unique Garrison Brothers prize package. This one-of-a-kind prize package will include a custom engraved barrel stave, four Garrison Brothers Glencairn glasses, an embroidered Garrison Brothers apron and a $50 gift card from Boot Campaign to be used on 10 winners who post the most during the month of September on Instagram and Facebook collectively will be selected at the conclusion of the program.

*Please make sure your account or the account you post from is public so that we can keep track of donations.

Click “Learn More” below to find participating locations near you!


Month Long Event (september)