Garrison Brothers was never built to be just a bottle on a shelf.

It’s the drive out into the Hill Country. The turn onto Hye-Albert Road. The first glimpse of the barrel barns. It’s the smell of bourbon in the air and the good people who show up every day to make the best bourbon they can. It’s sitting down at the Whiskey Shack with a good drink, something to eat, and somebody worth getting to know.

And, of course, it’s drinking bourbon on the land where it was made.

That’s always been important to me. I wanted Garrison Brothers to be a place you could come to—a place where you could meet the people, see the work, and stay awhile.

From the very beginning, you fine folks helped make that happen.

It Started with a T-Shirt

Back when I first started making bourbon, we had barrels to fill and bills to pay. What we didn’t have was bourbon ready to sell.

So we sold T-shirts.

If you wanted a tour, you bought a shirt. You got to see what we were building out here, and we got a little help keeping the whole thing going.

Those “Drink Texas Bourbon” shirts did more than pay a few bills. The folks wearing them became some of our earliest fans. They wore them everywhere. They told their friends about this little distillery in Hye. They gave people a reason to come see what we were up to.

By the time our first bourbon hit the market in 2010, those folks were already part of the story.

They helped us bottle bourbon. They spread the word. They brought their friends out to the ranch and shared what we were making with people who’d never heard of us.

They believed in us when there wasn’t much to go on beyond some barrels, a T-shirt, and my promise that something good was coming.

I’ve never forgotten that.

We’ve come a long way in the 16 years since that first bourbon hit the market. This year, Garrison Brothers turned 20. We’ve filled a whole lot more barrels, built a few more barns, and welcomed more people than I could have imagined back then.

But the best part is the people who show up.

Some have been coming for years. Some are here for their first tour. Some come for a particular bottle, some for a pour, and some because a friend told them they absolutely had to see this place.

We felt like it was time to give those folks something back.

That’s why we created the Garrison Brothers Bourbon Club.

Good Bourbon. Good Company. Good Rewards.

We’ve never been particularly interested in making things complicated around here.

You come see us. You have a good time. You pick up a bottle, take a tour, or settle in at the Whiskey Shack. We’d like to give you something back for it.

The Bourbon Club is our free rewards program, built to thank the good folks who make Garrison Brothers part of their lives.

You earn points on qualifying purchases, including bottles and merchandise from our gift shop, tours and tastings, and purchases at the Whiskey Shack. You can earn points for volunteer bottling, too.

Those points can turn into some pretty good things: free tours, tastings, pours, merchandise, and more.

The more you visit, the more we’ll pour back your way.

Whether you’re a familiar face around here or just finding your way to Hye, we’d be glad to have you join us.

Good Bourbon Can Change the World

We put those words on the back of our bottles because I believe them.

Sometimes that means helping a charitable organization do something that matters. Sometimes it means bringing people together right here at the ranch.

I’ve watched strangers sit down next to each other at the Whiskey Shack and leave as friends. I’ve seen folks bring somebody out for a first visit, then come back together year after year. I’ve watched volunteer bottling crews turn a day’s work into a reason to gather again.

Those connections matter.

So does every one of you who shares a bottle, wears a “Drink Texas Bourbon” shirt, or tells somebody they ought to make the trip to Hye.

You help this place reach people we might never meet otherwise. You give our bourbon a place at your table and our story a little room in your own.

The Bourbon Club gives us another way to say thank you—and another good reason to get together.

We Like to Keep Things Interesting

One of my favorite things is getting to surprise people every now and then.

The Bourbon Club gives us a chance to do more of that.

Maybe it’s a day when you can earn extra points. Maybe it’s a special offer at the Whiskey Shack. Maybe it’s an invitation to something happening at the ranch.

You’ll want to keep an eye out. We like keeping a few things up our sleeve.

And the more often you join us, the more opportunities we’ll have to make your next visit a little better than the last.

Come See Us in Hye

When I look back at where we started, I’m proud of the bourbon. I’m proud of the barns we’ve built, the barrels we’ve filled, and all the crazy ideas that somehow turned into real things.

But what I’m most grateful for are the people.

The folks who believed in us early. The folks who keep coming back. The folks who pull into the ranch and feel like they’re coming home.

We wouldn’t still be doing this without you.

Joining the Bourbon Club is easy. Download the Garrison Brothers Bourbon Club app, sign up for free, and start earning rewards on qualifying purchases: Apple App Store | Google Play

Then come on out. Take a tour. Pick up a bottle. Sit down for a pour. Bring somebody who’s never been before. Stay awhile.

We’ll take care of the bourbon.

Welcome to the Garrison Brothers Bourbon Club.